marketing in a social age is devoting 31 posts this month to social and digital media and the real estate industry.
Here’s a neat little tip for those of you in the real estate industry.
Recommendations are a huge part of your marketing campaign already. Guess what? Recommendations are a huge part of LinkedIn as well. If you’re not familiar with LinkedIn, here’s a quick description courtesy of WikiLeaks Wikipedia:
LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.
LinkedIn’s recommendations are a vital part of creating new connections in the online and offline worlds. They are identical to “centres of influence” or references on a traditional resume. What they do is give the reader comfort knowing that there are other people out there who think highly of you and even recommend your services.
Here are 4 steps to get a LinkedIn recommendation:
- Set up a LinkedIn profile which includes your real estate business.
- Connect with friends, clients and business associates.
- Ask current and former clients to help your business by recommending you.
- Once someone has recommended you, you are able to see it before you approve the comments.
Simple!
Now you can use these recommendations to help promote your business.
How do you use LinkedIn? And what other digital and social tools do you use to promote your real estate business?