I don’t remember where I heard about Flyte Socks for the first time. But it was before they were actually selling socks online. Two things caught my attention.
First, they are a Toronto-based start-up. And as Toronto is my home I was naturally attracted to them. Second, they were going to launch on Kickstarter.
Kickstarter? For socks. Well, ok I guess. And as they began to the process of launching two more things stood out to me as compelling: The material they chose to use was going to be bamboo. This has made the socks both light (comfortable as heck!) and durable (no holes after wearing them – so far!).
Second, the socks didn’t come in pairs. They came in threes. A socks threesome! Why? Because everyone has lost a sock. Or two. Or, in my case, lots.
Our tagline, Feel the difference is not only an insinuation to the softness of our socks, but also is a reference to the confidence we know our socks will instill to the people who wear them.
Own the room in your next company meeting and stand out at parties. Whatever the occasion, our bright, colorful and bold socks are designed to turn heads.
I love socks. I love warm socks in the winter. Especially while camping in winter with Scouts. I love thick socks that provide stability when hiking in the woods, forests and ravines in Ontario. I also love socks with attitude. Socks that say, “Hey! Look at me! I don’t care that I’m not understated and conservative. I’m a sock that has something to say and I’m going to say it.”
Which is why, I’m creating a series here to highlight the companies that bring to sock lovers worldwide that small bit of attitude just above the shoe and below the pant cuff.
Hitsu Socks is a Toronto-based company co-founded by my friend Dan Demsky. I own a pair of Hitsu Socks called Galaktic Dude designed by Chris Dyer from Montreal. The design is so eclectic and the colours are bold. Just as I like them. My favourite thing about these socks is that they are not wimpy. They are thick enough to withstand my rough heels and strong toes.
According to the Hitsu Socks website:
Hitsu socks are designed by street-artists and each sock has a story to tell. We work with artists who have done something we feel is worth sharing and we work with them to bring their style to a brand new medium – combed cotton. Our collection includes designs by well-known artists such as Anser, Poser, Chris Dyer, Jimmy Chiale and SKAM.