marketing in a social age is devoting 31 posts this month to social and digital media and the real estate industry.
Are you searchable?
If not you should be. If I did not personally know a real estate agent there are a few places I would go to search out for one. I will share with you how I would look for them and where I would be.
Are you searchable on Google (or really any major search engine)? People might not search for you but they are searching for agents in a neighbourhood or within a specific area. For example, if you specialize in condos in Toronto’s Scarborough Bluffs area, make sure you can be found if someone types in : “Toronto Scarborough Bluffs real estate agent”.
How do you do this?
There are a number of ways. Here are two ways.
First, optimize your search. A good SEO expert will make sure that the keywords you want to be found by are used on your main website.
Second, take advantage of social search. A proper blogging and using micro blogging strategy is a great way to increase the chances of you being found.
Being searchable on Twitter is not hard. The point here though is twofold.
First, make sure that you tweet enough that your content gets becomes relevant and is then found by the search engines. Second, create enough good content that people on Twitter find you interesting and useful.
Important Twitter Point:
It’s okay to tweet out your listing. However, what might not work is ONLY tweeting out your listings. Be human. If you were at a party (unrelated to real estate) would you only talk about real estate? Try it and see how fast you’re looking for someone to talk to who’s interested.
I will cover Facebook a bit more in a later blog post. Understand this though: Facebook has become one of the world’s most popular search engines. Many people will search on Facebook just like they search on Google. And Facebook’s search is powered by Bing; a competitor of Google’s.
My advice here is to create as much relevant and compelling content on Facebook as you do on your blog and on Twitter. One of the things you can do is to publish your blog on Facebook. This allows your thoughts to be read by those who may be Facebook friends of your’s but not savvy enough to search for your blog.