Holy shit. Arcade Fire has done it again. And I’m not referring to their new single, Reflektor. I’m talking about their new video (I call it their new digital experience because that’s what it is).
Today their new single and video(s) were released at 9pm local time. The traditional video is dark and gets some getting used to. However, when I found out that Arcade Fire also released an interactive experience I was hooked.
Another Chrome experiment, the experience is actually called Just A Reflektor and is a short film that follows the world of a woman in Haiti as she experiences both her world and ours.
Here are a couple of screen shots:
This one is of me within the video.
The one above is of the heroine.
Make sure to use the Chrome browser via desktop/laptop or an iOS/Android device. Enjoy!