Arcade Fire keep pushing boundaries of digital content with Reflektor

Holy shit. Arcade Fire has done it again. And I’m not referring to their new single, Reflektor. I’m talking about their new video (I call it their new digital experience because that’s what it is).

I have previously spoken about Arcade Fire and their innovations in digital both here and here.

Today their new single and video(s) were released at 9pm local time. The traditional video is dark and gets some getting used to. However, when I found out that Arcade Fire also released an interactive experience I was hooked.

Another Chrome experiment, the experience is actually called Just A Reflektor and is a short film that follows the world of a woman in Haiti as she experiences both her world and ours.

Here are a couple of screen shots:

Screen Shot 2013-09-09 at 9.18.54 PM

This one is of me within the video.

Screen Shot 2013-09-09 at 10.12.47 PM

The one above is of the heroine.

Vincent Morisset is again the genius behind this production as he was with sprawl2. If you haven’t experienced the video make sure to watch experience it and read about the technology here.

Make sure to use the Chrome browser via desktop/laptop or an iOS/Android device. Enjoy!